Any of this sound familiar?
Scheduling Chaos
You're the only one in your household that knows when soccer practice, the school play, and the dentist appointments are.
Scattered Lists
You keep buying milk but forget the paper towels. Now you’re drowning in milk but still no paper towels.
You don’t just do the chores- you keep track of which chores need to be done, when they need to happen, and who should be doing them.
Uncoordinated Life
You meant to pick up snacks for the class party. But now you’re speed-running through the grocery store on the way to school.
Forgotten Tasks
Team Ohai
Led by Sheila Lirio Marcelo, founder of Care.com, the team is familiar with the challenges of managing a calendar and to-do list, coordinating with family and colleagues, and trying to keep up with all those emails.
Sheila
CEO
Ohai is created by a group of busy people, entrepreneurs, and technologists determined to lighten the mental load for all.
That school email about Pajama Day? Too bad you found it buried in your inbox after you sent your kid to school in regular clothes.
Email Overload
Dinner Dilemmas
It’s 6:00 PM. The kids are hungry. Someone suggests takeout. Someone else asks, “Do we have food at home?” You do… but none of it magically became dinner.
Goals on the Back Burner
You wake up feeling like you’re already behind, trying to mentally piece together the day’s schedule while also making breakfast and packing lunches.
Morning Fog
You started the year with big goals: work out, eat better, get organized. But between work, family, and daily chaos, “I’ll start next week” became the norm.
What is the Mental Load?
It's the ongoing mental juggling of running a household- not just doing chores, but tracking who needs what, when, and how to make it happen.
🏠 Nearly half of parents say scheduling issues lead to arguments and miscommunications.
💔 1 in 4 parents has turned to couples therapy specifically because of family scheduling stress.
💰 Parents spend an estimated $3.8 trillion worth of unpaid labor annually managing their households.
Source: Forbes
